RSS

WallDecaux: Mercedes Key To Viano Campaign

17 Feb

Via Scoop.it – Rumour Has It : The Awesomeness Aggregator

Brilliant activation idea from Mercedes Benz in Berlin to promote the VIANO Vans range.  Activate a billboard with the help of your remote car keys – any keys…  Fantastic use of technology; turning something ordinary into an asset to activate the OOH medium is pure genius..
Via www.youtube.com

 

About Vincenzo Annunziata

Digital Creative Strategist living and working in London. A PR dude, a social marketing addict and an innovative thinker, I firmly believe that creativity fuels innovation... This isnt just an advertising and marketing blog - it's about engaging campaigns and beautiful storytelling!
Leave a comment

Posted by on February 17, 2012 in Social Media

 

Leave a Reply

Fill in your details below or click an icon to log in:

Gravatar
WordPress.com Logo

You are commenting using your WordPress.com account. ( Log Out / Change )

Twitter picture

You are commenting using your Twitter account. ( Log Out / Change )

Facebook photo

You are commenting using your Facebook account. ( Log Out / Change )

Cancel

Connecting to %s

 
Follow

Get every new post delivered to your Inbox.