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The Cleaner – by AXE/LYNX

05 Feb

Via Scoop.it – Rumour Has It : The Awesomeness Aggregator

This is such a brilliant campaign from AXE/Lynx.  The Cleaner is basically this awesome guy who comes and clean up your mess after a ‘great night as a womenizer’. Very AXE/Lynx – such a great idea. Very courious to see how they’ll activate it.
Via www.youtube.com

 

About Vincenzo Annunziata

Digital Creative Strategist living and working in London. A PR dude, a social marketing addict and an innovative thinker, I firmly believe that creativity fuels innovation... This isnt just an advertising and marketing blog - it's about engaging campaigns and beautiful storytelling!
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Posted by on February 5, 2012 in Social Media

 

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