Mourning Tweet – Ogilvy Argentina

Via Scoop.it – Rumour Has It : The Awesomeness Aggregator

“Historically, humans have created different ways to express the mourning. But in the age of Social Networks, people didin’t have any tool to express their sorrow. That’s why we created the #MourningTweet”   On July 18th, 2011 Mourning Tweet was created to remember the 85 victims of AMIA, the biggest terrorist attack that Argentina suffered. Today the tool is giving people a chance to express their grief differently, in the ‘era of the social network’.   The video explains how the Mourning Tweet phenomena has grown to become a norm. Next time you want to pay tribute to those who are no longer with us via Twitter, you know where to go: http://mourningtweet.com/     Video by Ogilvy Argentina 
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