Via Scoop.it – Rumour Has It : The Awesomeness Aggregator
A very nice birthday activation idea by Bonds Australia. The brand was launched in 1915 and it’s exactly 35,301 days old… and counting. To celebrate this, they’re allowing Australians (well I did it anyway) to own a date on a beautifully built microsite and redeem a limited edition t-shirt in exchange. The t-shirts can be redeemed only by the first 15,000 people to claim a date… Check the website at http://wearebonds.com.au Very nice work! I like how they’ve tapped into celebs like Rachael Taylor to launch the campaign by claiming her date…
Via www.youtube.com
Monthly Archives: February 2012
The Birthday Project by Bonds
Posted by Vincenzo Annunziata on February 29, 2012 in Social Media
iPad 3 Concept Features
Via Scoop.it – Rumour Has It : The Awesomeness Aggregator
This is an awesome iPad 3 concept… So good that I wish it was real!
Via www.youtube.com
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Posted by Vincenzo Annunziata on February 29, 2012 in Social Media
Autism Speaks – Kinect Interactive Ad
Via Scoop.it – Rumour Has It : The Awesomeness Aggregator
An interactive video screen using Kinect motion-sensors to raise awareness for Autism Speaks. The little girl avoids eye contact; one of the most prominent signs of the disorder in children.
Via www.youtube.com
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Posted by Vincenzo Annunziata on February 23, 2012 in Social Media
Ultrabook™ POP-UP THEATER
Via Scoop.it – Rumour Has It : The Awesomeness Aggregator
“Watch and enjoy all the stunts at http://popuptheater.intel.com The Ultrabook™ POP-UP THEATER is a series of live stunts that demonstrates the ultra thin design & responsiveness of the Ultrabook™.
A uniquely choreographed team of 60 individuals create a human digital wall made of Ultrabooks. The Pop-Up teams make surprise appearances on the streets of Los Angeles, transforming an everyday location into a mini theater.”
Via www.youtube.com
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Posted by Vincenzo Annunziata on February 23, 2012 in Social Media
The Coke Zero Video Ad Puzzle
Via Scoop.it – Rumour Has It : The Awesomeness Aggregator
How do you get people to watch a TV commercial online, spend some time with the branded content and share it with friends? Coke introduced the The Video Ad Puzzle. To watch the commercial, all you have to do is to sort out the jigsaw puzzle with a live video feed to unlock prizes with friends… pretty neat!
Via www.youtube.com
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Posted by Vincenzo Annunziata on February 23, 2012 in Social Media



